🧵 1/5 Year-End Update Parallel TCG (Mobile Trading Card Game) Parallel TCG is on track to launch a consumer-first mobile experience on iOS and Android in Q1. The digital and mobile trading card game (TCG) segment represents one of the most attractive categories in gaming. The global digital TCG market is estimated at ~$8–10B annually, with mobile-led growth in the high single-digit to low double-digit CAGR range, materially outpacing broader mobile gaming growth. A small number of leading franchises each generate $300M–$1B+ in annual revenue, underscoring the category’s winner-take-most dynamics. Mobile digital TCGs benefit structurally from: •High LTV and ARPU, driven by collectible scarcity, competitive progression, and live-ops cadence •Long product lifecycles, often extending a decade or more with consistent content expansion •Strong retention and network effects, as ranked play, social systems, and metas evolve over time We believe Parallel TCG will reached a level of product quality, accessibility, and depth that is on par with—and in several areas superior to—incumbent mobile digital TCGs. With core gameplay, UX, and retention systems now meeting a very high bar, our focus is shifting toward market share acquisition, efficient scaling, and graduating players into a broader TCG ecosystem. At scale, successful mobile digital TCGs can achieve $500M+ in annual revenue with durable margins, characteristic of best-in-class live-service games. Parallel TCG is being built explicitly with this outcome as the target. We recognize this is a high-bar, winner-take-most market. Our strategy is not incremental differentiation, but to be meaningfully better—positioning Parallel TCG to compete for category leadership rather than niche participation. Admittedly, this is a mature category and we will be focused on marketing and conversion post release in Q1 to ultimately find edge and sustainability. In short it’s about distribution now that we have a product that’s on par (if not better) with market expectations - I think a lot of people will be caught on their back foot at release.