If this Azuki x H. Moser & Cie partnership bothers you, your life must be an absolute blast. Founded in 1828, H. Moser & Cie is one of the most high-end and respected luxury watchmakers on the planet. One of the core use cases of NFTs like Azuki is collectibles, and legit collabs like this are exactly what the space needs. If you cheered when Penguins got Walmart, you should be cheering just as loud here. The sad thing is Pengs caught hate then too, and we all know how that ended.