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Stablecoins are the next logical evolution of closed-loop payment networks
Historically, large merchants like Starbucks and Target built out their own internal payment networks in an attempt to circumvent fees paid to card networks and banks
Users upload funds onto their app → the merchant monetizes this “float” by investing it into liquid low-risk assets on the back-end → the merchant simply updates their internal ledger when the funds are spent
Given this model meaningfully improves their bottom-line, merchants have historically subsidized adoption with rewards
However, the tradeoff with closed-loop networks has always been interoperability — my Starbucks dollars aren’t fungible with my Target dollars given they exist on two independent payment networks
This has hamstrung the adoption of closed loop networks as users need to on and off-ramp into independent apps each time they want to spend
Blockchains and stablecoins however fundamentally change this
As open and programable networks, Amazon, Walmart and Target could each issue their own interoperable stablecoins
In other words, my Amazon dollars, Starbucks dollars, and Target dollars would all exist in the same wallet on the same open network (perhaps an even better model would be a consortium)
Said differently, stablecoins rails offer merchants all the benefits of having their own closed-loop payment network — float income, evading fees — with the same benefits of operating on an open network — interoperability
Stripe, Shopify, OpenAI, X, Amazon and Walmart are realizing that blockchains are credibly neutral infrastructure that allow them to own more of the payments stack themselves
While the incentives are there for merchants, the open question is whether consumers will overcome the path-dependent inertia of card payments
It should be as close to 1:1 as possible depending on liquidity. That said, a more elegant model would be a group of large merchants creating a consortium where they all share the same stablecoin. Another alternative could be Circle or someone like Agora just sharing yield with the merchants themselves for using USDC or AUSD
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