Ep. 35: Brie Wolfson - Loving Attention & Ease in Craft @zebriez is something of a marketing and culture wizard, and has helped some of the most incredible companies and leaders in Silicon Valley by amplifying what is true and unique about them. That includes @cursor_ai and @mntruell, @joincolossus and @patrick_oshag, @stripe, @stripepress and @patrickc, @figma and @zoink, and others behind the scenes. But what stands out most in Brie is her infectious joy, dedication to craft, and lifelong dance between a desire to be great and an ability to listen to and trust herself to go in unlikely directions--as she so poignantly explored in her recent essay/profile on @kevin2kelly, 'Flounder Mode.' I hope this conversation inspires you find ways to amplify those you believe in with loving attention, settle into ease and quality in whatever you make, and pursue a life of joyful usefulness. Available below and on all platforms. Timestamps: 0:00 - Opening 3:54 - Notion 5:04 - Intro: Craft, Finger Feel, and Staying Closer to the Ground Level 13:27 - Process vs. Output, Quality vs. Speed, and Great Editing 21:44 - Craft, Substance, and Truth in Marketing 25:56 - Individuals as the Building Block of a Company and Empowered ICs 32:02 - Creative Collaboration and In-Person and Remote 36:46 - Company Building: What is Changing and What Will Stay the Same 44:25 - The Soft Stuff: Great Company Values and Great Culture 52:17 - Thinking vs. Doing Cultures, 996 and Difficulty Sitting Still 1:00:37 - Morale, Fun, Amplifying Leaders, and Loving Attention 1:11:58 - Career Path Advice for Young People 1:19:56 - Kevin Kelly, Chasing Greatness, Illegibility, and Ease in One's Craft 1:27:29 - Special Talent and Contagious Ambition 1:32:22 - Brie’s Spike: Charisma, Hard and Soft, Making Things Fun, and Belief 1:43:23 - Taste, Appreciation, Generosity, Skill and Soul 1:57:26 - Great Editors, Saying No and Getting to Yes, and Being Receptive to Editing...